Social media is often seen as an obstacle course for new businesses and marketers. It offers so much potential, but it also has many pitfalls. There’s no right way to use social media, but as it turns out, there is a wrong way. Whether the blame falls on the company for posting or the consumer …
Power words are like a “cheat code” for boosting conversion rates. Sprinkle in a few, and you can transform dull, lifeless words into persuasive words that compel readers to take action. And the best part: You can use them anywhere. In this post, you’ll learn how to use power words like a kung fu master. …
What are Power Words and why should you use them? Read More »
DIY isn’t good enough–here are 5 reasons why you should hire a professional. You wouldn’t attempt to fill your own cavity, and you wouldn’t try to conduct your own home inspection before purchasing a house–you’d likely hire trained professionals to take on these tasks. Yet many small-business owners take it upon themselves to try to …
Marketing is a broad term that involves many activities, including advertising, promotions and public relations. The success of a small business depends on the business owner’s abilitiy to market their products and services effectively. You may have a great product and stellar customer service, but if people don’t know your business exists, you are not …
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