Branding Services
To help you realise your business ambition, we work in four key areas. We start by focusing on the business opportunity, then we develop the marketing strategy to exploit the opportunity, next we deliver the plan, and we support this with a tested creative process.
Market research and customer insight
To develop truly effective marketing you need a profound understanding of your market, your competitors and most importantly, your customers. To help you gain this understanding, we:
- use in-depth interviews, focus groups, surveys and focused desk research to see how your competitors are positioned, how the sector is evolving and what your target customers think of your offering
- analyse findings and map them against your own brand
- deliver key insights and recommendations to inform your marketing
Marketing strategy and planning
With an expert team including planners, business heads and CIM qualified marketers, we work alongside our clients as an extension of the in-house marketing team to work on all elements of marketing activity:
- monthly, annual and long-term marketing strategy and plans
- identifying key customer segments, building personas and developing messaging
- rebrand, new product launches, service innovation, campaign ideas
- digital marketing, social media planning and management
Full service marketing delivery
If you don’t have the time, expertise or resource to effectively execute your marketing activity, we can help through project-based work or as a dedicated marketing resource for your business. Our services include:
- Direct mail and advertising campaigns – concept, design and execution
- Digital marketing including emails, blog writing, social media, paid social
- Website build and management, SEO, traffic measurement and analytics
- Video , photography and radio work
Creative Services
Using our expertise and understanding of your target market, we can create unique, persuasive and eye catching creative work.
We won’t settle for less than feeling that our work looks and feels better than the rest. We achieve this through careful insights to your target audience to ensure we get the exact right messaging and imagery to get your audience to engage.
Discover new ways to accelerate your marketing strategy. From practical templates and best practices to a review of new concepts. We work with businesses and professionals who struggle to find the time and resources to manage their marketing.